Exec is a unique, multi-functional venue complex in Peterborough that welcomes over 800,000 visitors each year. Our brief was to look at their entire marketing strategy for the venue with the goal to improve their overall awareness within their industry and to increase the number of venue bookings.
Following a focus group with various stake-holders including management, staff and clients, we identified clear marketing messages and USPs. We refreshed their logo, making it simpler and more contemporary, then developed a 20 page corporate brochure, commissioning and art directing new photography of the venue and chosen events.