GE Lighting Direct Mail
GE Lighting Direct Mail

To highlight the potential cost and environmental savings possible when switching to the Watt-Miser range of energy efficient lamps, Juice devised this double-sided, energy savings calculator. A sliding tab is pulled to reveal the calculations.

Produced in both English and French, the mailer consisted of a bespoke envelope, covering letter, 6 page DL leaflet and card calculator. It was mailed to a targeted database of facility managers spanning several vertical markets.