Projection Lighting specialise in the development and manufacture of innovative commercial lighting solutions. Their clients range from the largest retail organisations and major building projects, through to bespoke, specialised luminaire requirements.
Juice were commissioned to design an advertising campaign to launch a range of energy efficient, retail luminaries in partnership with GE Lighting (another of Juice’s lighting clients). The creative appeared in industry magazine titles and email newsletters. Juice advised on and co-ordinated the media planning.