Rexam is the world’s second largest consumer packaging group and the world’s leading beverage can maker. They are business partners to some of the world’s most famous and successful consumer brands.
The FUSION project is the culmination of many years of research and development in aluminium beverage can packaging and enables brand owners to add value through premiumisation and differentiation.
FUSION is a synergy of engineering brilliance; aluminium and conventional can manufacture to produce a family of DWI (Drawn Wall Ironed) bottles that can vary in serving size, shoulder shape, neck length and closing options.
Juice created the FUSION identity and then developed a number of packaging designs using the FUSION name to showcase the products potential when applied to various beverage markets. As part of the product launch, Juice created a range of marketing collateral including, 3D computer renders, exhibition graphics, promotional items and a bespoke 2-part presentation box, which contains a sample FUSION bottle inserted into a foam base.